Despite the continuous decline of publishing as a share of Advertising Expenditures (ADEX), publishing revenues in Sweden remain relatively stable and very high for a small country, reaching close to €2.3 billion. Bonnier and Schibsted are the largest players in the country.
This report provides comprehensive data sets in terms of market structure, evolution of shares and revenues, main publishing media groups’ ownership and specificities in the country. It also features a comparison with the top countries in Europe.
Data and analysis provided in the report include:
- Evolution of the share of advertising expenditures: publishing versus other media (TV, radio, OOH, online, cinema)
- Total net income of all big, medium and small groups in each country, including advertising, circulation, digital and print
- 6-year historical data
- Regional benchmarking: by country and by actor, per capita revenues
- Tracking of industry consolidation
- Analysis of cross-media presence (TV, print, OOH)
Updated in 2020 for YE 2019 with 6-year historical data.
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Volume discount also available. See discount table
Standard price: $290
Newspapers & Magazines
Sweden
Access after purchase:
- Online (powered by our BI platform) to visualize and filter data through dashboards
Extract any set of data & graphs:
Newspapers & magazines – Sweden
$290.00
- AB Skanska Dagbladet Publishing
- Aller Media Sweden
- Alma Publishing Sweden
- Bonnier Publications Sweden
- Egmont Publishing Sweden
- FabasGruppen Publishing
- Hall Media AB
- LO Mediehus Publishing
- LRF Media Publishing
- MittMedia Publishing
- NWT Publishing
- Schibsted Media Sweden
- Stampen Media Sweden
- Svenska Media Docu AB Publishing
- VK Media Publishing
Overview
Yearly data
Rankings

Data sources and collection
99% of our statistics represent original content
All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.
The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.
In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.

Data standardisation
For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.
All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.
OUT
- Market forecasts
- Digital and print advertising revenues
- Digital and print circulation revenues
- Circulation data by title
Standard price: $290
Newspapers & Magazines
Sweden
Access after purchase:
- Online (powered by our BI platform) to visualize and filter data through dashboards
Extract any set of data & graphs:
Newspapers & magazines – Sweden
$290.00