The Italian radio market is characterized by a large fragmentation of local and regional players. There are approximately 400 local broadcasters. However the national offer is dominated by the public broadcaster RAI and a number of commercial networks, generally also active in other media, such as GEDI Gruppo Editoriale, Radio Dimensione Suono, RTL 102.5, Mediaset or Gruppo 24 Ore. Concerning the Digital Audio Broadcasting (DAB/DAB+) network, in January 2020, a law was adopted to implement digital capability for all radio receivers in the country. Today, the DAB+ coverage population stands at 84% and should increase over the years. Furthermore, digital radio advertising revenues, which combine both website and podcast revenues, have become more and more important in the total revenues of radio groups in recent years. Digital radio revenues have reached 6.6 % of the total radio advertising revenues in Italy in 2020.
This report provides comprehensive data sets in terms of market structure, evolution of shares and revenues, main radio networks’ ownership and specificities in the radio market. An in-depth analysis of the upcoming trends that will be shaping the industry is also included through forecasted figures up to 2025.
In addition to detailed figures and graphs on the radio sector, it also features comparison with the top countries in Europe.
All relevant data for big, medium and small radio networks:
- Share of advertising expenditures: radio versus other media
- Per capita revenues – Net income of public and commercial radio in each country (7-year historical data)
- Country revenues market forecasts from 2020 to 2025, taking into account the impact of COVID-19
- Regional benchmarking: country and actor
- Tracking of industry consolidation
- FM & Digital Radio infrastructure service providers: revenues and share of total market
- DAB/DAB+ population penetration and forecasts
- Analysis of cross-media presence (TV, print, OOH)
Standard price: $290
Radio
Italy
Access after purchase:
- Online (powered by our BI platform) to visualize and filter data through dashboards
Extract any set of data & graphs:
Radio – Italy
$290.00
Actor Profiles - Italy
Quarterly up-to-date detailed data & history
Market segment deep dives with interactive dashboards
Local and regional ranking
Competition benchmarking
By activity-
Regular price starting from $90
- Quarterly up-to-date detailed data
- Up to 5-year history
- By activity (TV, OTT, broadband, mobile, telephony)
- Market segment deep dives with interactive dashboards
- Regional benchmarks
- Regular price starting from $190
Yearly data
Network analysis
- Market shares by network
- Network revenues history from 2014 Q1
Group analysis
- Market shares by group
- Group revenues history from 2014 Q1
Transmission infrastructure
- Country radio transmission infrastructure revenues history from 2014 Q1
- Radio transmission infrastructure revenues by operator
- Evolution of transmission infrastructure costs from 2014 Q1
Country forecasts
History and forecasts
- Radio public funding forecasts to 2025
- Radio net advertising revenues forecasts to 2025
- Total digital radio revenues forecasts to 2025
- DAB/DAB+ population coverage by country
Rankings
Country ranking
- Country ranking of radio media revenues by network
- Country radio networks ranking history
Export data
- Export data by network
- Export ADEX history
- Export infrastructure revenues
- Export forecasts
Data sources and collection
99% of our statistics represent original content
All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.
The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.
In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.
Data standardisation
For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.
All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.
OUT
- Audience measurement
- Total and average listening time
- Radio devices
- Radio households penetration
- Radio installed base
Standard price: $290
Radio
Italy
Access after purchase:
- Online (powered by our BI platform) to visualize and filter data through dashboards
Extract any set of data & graphs:
Radio – Italy
$290.00
