Television

The Indian pay TV market has grown steadily over the last years and is expected to grow even bigger in the next years. Formerly driven by cable TV operators such as Siti Cable, GTPL Hathway or Digicable, the market is now dominated by the direct-to-home satellite (DTH) operators Airtel, Dish and TataSky. If OTT pay TV and IPTV have not succeeded in penetrating the market so far, AppTV subscriptions are gaining momentum and are expected to grow at a faster pace in the next years.

This report provides comprehensive data sets related to the market structure, evolution of subscribers and revenues, leading companies and trends observed in the country. The expected progress of the TV industry is also analysed in details, based on tangible subscribers and revenue forecasts. In addition to detailed figures and graphs on the television sector in India, it features comparison with the top countries in Asia-pacific.

Data and analysis provided in the report include:

  • Subscribers, revenues, ARPU
  • DTH, DTT, IPTV, Cable, MMDS, OTT Pay TV, AppTV
  • Quarterly market shares history
  • 5-year forecasts
  • Geographical comparisons

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Standard price: $490

Television

India

Language: English
Updated as from: 2020 Q2

Access after purchase:

  • Online (powered by our BI platform) to visualize and filter data through dashboards

Extract any set of data & graphs:

TV distribution – India

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Actor Profiles - India

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

KPI

Quarterly data

Overview

  • Different accesses: direct cable TV, direct digital cable TV, indirect cable TV, DTH, IPTV, DTT, MMDS, OTT pay TV, AppTV
  • Pay TV subscribers market share by access
  • Pay TV revenues market share by access
  • Pay TV subscribers market share by operator
  • Pay TV revenues market share by operator
  • Pay TV ARPU ranking

Pay TV history

  • Pay TV subscribers history by access and operator from 2014 Q1
  • Pay TV revenues history by access and operator from 2014 Q1
  • ARPU history by access and operator from 2014 Q1

Market shares

  • Subscribers’ market share history by access and operator
  • Revenues market share history by access and operator
Dataxis Methodology Data Source

Data sources and collection

99% of our statistics represent original content

All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.

The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.

In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.

Dataxis Methodology Data Standardisation

Data standardisation

For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.

All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.

Standard price: $490

Television

India

Language: English
Updated as from: 2020 Q2

Access after purchase:

  • Online (powered by our BI platform) to visualize and filter data through dashboards

Extract any set of data & graphs:

TV distribution – India

$490.00

SKU: ecc035431d48 Category: