Television

The Italian TV market is dominated by free-to-air (FTA) households, accessing channels such as (RAI, Mediaset, Sky, Discovery Italy or Cairo, and digital terrestrial TV (DTT) reception, with a pay TV penetration of only 23.5%. Since the exit of Mediaset Premium in 2019, there is only one significant pay TV offer: Sky Italia (Comcast).

This report provides comprehensive data sets related to the market structure, evolution of subscribers and revenues, leading companies and trends observed in the country. The expected progress of the TV industry is also analysed in details, based on tangible subscribers and revenue forecasts. In addition to detailed figures and graphs on the television sector in Italy, it features comparison with the top countries in Europe.

Data and analysis provided in the report include:

  • Subscribers, revenues, ARPU
  • DTH, DTT, IPTV, Cable, MMDS, OTT Pay TV, AppTV
  • Quarterly market shares history
  • 5-year forecasts
  • Geographical comparisons

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Standard price: $490

Television

Italy

Language: English
Updated as from: 2020 Q2

Access after purchase:

  • Online (powered by our BI platform) to visualize and filter data through dashboards

Extract any set of data & graphs:

TV distribution & networks – Italy

$490.00

SKU: 575dfcf055ef Category:

Actor Profiles - Italy

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

KPI

Quarterly data

Overview

  • Different accesses: direct cable TV, direct digital cable TV, indirect cable TV, DTH, IPTV, DTT, MMDS, OTT pay TV, AppTV
  • Pay TV subscribers market share by access
  • Pay TV revenues market share by access
  • Pay TV subscribers market share by operator
  • Pay TV revenues market share by operator
  • Pay TV ARPU ranking

Pay TV history

  • Pay TV subscribers history by access and operator from 2014 Q1
  • Pay TV revenues history by access and operator from 2014 Q1
  • ARPU history by access and operator from 2014 Q1

Market shares

  • Subscribers’ market share history by access and operator
  • Revenues market share history by access and operator
TV networks

TV networks

  • Total TV Networks revenues by broadcaster
  • Total net TV advertising revenues by broadcaster
  • TV public funding revenues by broadcaster

TV networks history

  • Total TV networks revenues by actor from 2014 Q1
  • Total net TV advertising revenues by broadcaster from 2014 Q1
  • TV public funding revenues by broadcaster from 2014 Q1

TV networks market shares

  • Share of total TV network revenues from 2014 Q1
  • Share of total net advertising revenues from 2014 Q1
  • Share of TV public funding from 2014 Q1
Forecasts

Forecasts

  • Pay TV subscribers forecasts by access to 2025
  • Pay TV revenues forecasts by access to 2025
  • ARPU forecasts by access to 2025
  • FTA households reception by access to 2025: DTH, DTT, analogue terrestrial

Environmental

  • Households, TV households and TV penetration forecasts to 2025
  • Environmental data: population, number of households, population density, GDP, GDP per capita
Regional
  • Pay TV penetration by country
  • Subscribers ranking by country
  • Revenues ranking by country
Export data
  • Export by period
  • Export by operator
  • Export forecasts
Export data
  • Export data by network
  • Export ADEX history
  • Export infrastructure revenues
  • Export forecasts
Dataxis Methodology Data Source

Data sources and collection

99% of our statistics represent original content

All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.

The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.

In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.

Dataxis Methodology Data Standardisation

Data standardisation

For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.

All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.

Standard price: $490

Television

Italy

Language: English
Updated as from: 2020 Q2

Access after purchase:

  • Online (powered by our BI platform) to visualize and filter data through dashboards

Extract any set of data & graphs:

TV distribution & networks – Italy

$490.00

SKU: 575dfcf055ef Category: