In Zambia, the penetration of TV sets has been progressively increasing over the years, to reach around 37% of households in 2019. The channel reception consists primarily of digital terrestrial broadcast as the analogue signal was shut down in 2017. The great majority of homes receive pay TV services and subscribe to StarTimes’s Topstar and MultiChoice’s GOtv digital terrestrial pay TV services. The low level of advertising revenues captured by FTA broadcasters could increase provided that efficient audience measurements are implemented.
This report provides comprehensive data sets related to the market structure, evolution of subscribers and revenues, leading companies and trends observed in the country. The expected progress of the TV industry is also analysed in details, based on tangible subscribers and revenue forecasts. In addition to detailed figures and graphs on the television sector in Zambia, it features comparison with the top countries in Africa.
Data and analysis provided in the report include:
- Subscribers, revenues, ARPU
- DTH, DTT, IPTV, Cable, MMDS, OTT Pay TV, AppTV
- Quarterly market shares history
- 5-year forecasts
- Geographical comparisons
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Standard price: $490
Television
Zambia
Access after purchase:
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Extract any set of data & graphs:
TV distribution & networks – Zambia
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Actor Profiles - Zambia
Quarterly up-to-date detailed data & history
Market segment deep dives with interactive dashboards
Local and regional ranking
Competition benchmarking
By activity-
Regular price starting from $90
- Quarterly up-to-date detailed data
- Up to 5-year history
- By activity (TV, OTT, broadband, mobile, telephony)
- Market segment deep dives with interactive dashboards
- Regional benchmarks
- Regular price starting from $190
KPI
- DTH pay TV subscribers
- DTH pay TV revenues
- DTH pay TV ARPU
- Digital DTH FTA bouquet users
- Premium package DTH subscribers
- Digital DTH FTA TV households
- Analogue DTH FTA TV households
- DTH share of TV households
- Pay TV subscribers receiving 4K
- Share of FTA households receiving analogue
- Pay TV subscribers receiving analogue
- Pay TV subscribers receiving SD
- Pay TV subscribers receiving HD
- Share of pay TV subscribers receiving analogue
- Share of pay TV subscribers receiving SD
- Share of pay TV subscribers receiving HD
- Share of pay TV subscribers receiving 4K
- FTA households receiving analogue
- FTA households receiving SD
- FTA households receiving HD
- FTA households receiving 4K
- Share of FTA households receiving SD
- Share of FTA households receiving HD
- Share of FTA households receiving 4K
- DTT pay TV subscribers
- DTT pay TV revenues
- DTT pay TV ARPU
- MMDS pay TV subscribers
- DTT FTA bouquet users
- DTT FTA TV households
- Analogue terrestrial FTA TV households
- Terrestrial TV share of TV households
- MMDS share of TV households
- MMDS revenues
Quarterly data
Overview
- Different accesses: direct cable TV, direct digital cable TV, indirect cable TV, DTH, IPTV, DTT, MMDS, OTT pay TV, AppTV
- Pay TV subscribers market share by access
- Pay TV revenues market share by access
- Pay TV subscribers market share by operator
- Pay TV revenues market share by operator
- Pay TV ARPU ranking
Pay TV history
- Pay TV subscribers history by access and operator from 2014 Q1
- Pay TV revenues history by access and operator from 2014 Q1
- ARPU history by access and operator from 2014 Q1
Market shares
- Subscribers’ market share history by access and operator
- Revenues market share history by access and operator
TV networks
TV networks
- Total TV Networks revenues by broadcaster
- Total net TV advertising revenues by broadcaster
- TV public funding revenues by broadcaster
TV networks history
- Total TV networks revenues by actor from 2014 Q1
- Total net TV advertising revenues by broadcaster from 2014 Q1
- TV public funding revenues by broadcaster from 2014 Q1
TV networks market shares
- Share of total TV network revenues from 2014 Q1
- Share of total net advertising revenues from 2014 Q1
- Share of TV public funding from 2014 Q1
Forecasts
Forecasts
- Pay TV subscribers forecasts by access to 2025
- Pay TV revenues forecasts by access to 2025
- ARPU forecasts by access to 2025
- FTA households reception by access to 2025: DTH, DTT, analogue terrestrial
Environmental
- Households, TV households and TV penetration forecasts to 2025
- Environmental data: population, number of households, population density, GDP, GDP per capita
Regional
- Pay TV penetration by country
- Subscribers ranking by country
- Revenues ranking by country
Export data
- Export by period
- Export by operator
- Export forecasts
Export data
- Export data by network
- Export ADEX history
- Export infrastructure revenues
- Export forecasts
Data sources and collection
99% of our statistics represent original content
All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.
The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.
In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.
Data standardisation
For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.
All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.
Standard price: $490
Television
Zambia
Access after purchase:
- Online (powered by our BI platform) to visualize and filter data through dashboards
Extract any set of data & graphs:
TV distribution & networks – Zambia
$490.00
