Vietnam has one of the most advanced pay TV markets in Southeast Asia. Pay TV subscribers have increased by more than 60% since 2015 but the value of the market has been decreasing over the past two years because ARPUs are shrinking in a highly competitive environment. Many actors, especially young ambitious innovative OTT services are taking losses to attract customers on a market with a huge potential. Standalone online pay TV services should reach more than 3.5 million paying subscribers by the end of 2020 and their ARPUs are expected to stabilize around $1.25 within the next few years.
This report provides comprehensive data sets related to the market structure, evolution of subscribers and revenues, leading companies and trends observed in the country. The expected progress of the TV industry is also analysed in details, based on tangible subscribers and revenue forecasts. In addition to detailed figures and graphs on the television sector in Vietnam, it features comparison with the top countries in Asia-pacific.
Data and analysis provided in the report include:
- Subscribers, revenues, ARPU
- DTH, DTT, IPTV, Cable, MMDS, OTT Pay TV, AppTV
- Quarterly market shares history
- 5-year forecasts
- Geographical comparisons
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Standard price: $490
Television
Vietnam
Access after purchase:
- Online (powered by our BI platform) to visualize and filter data through dashboards
Extract any set of data & graphs:
TV distribution – Vietnam
$490.00
Actor Profiles - Vietnam
Quarterly up-to-date detailed data & history
Market segment deep dives with interactive dashboards
Local and regional ranking
Competition benchmarking
By activity-
Regular price starting from $90
- Quarterly up-to-date detailed data
- Up to 5-year history
- By activity (TV, OTT, broadband, mobile, telephony)
- Market segment deep dives with interactive dashboards
- Regional benchmarks
- Regular price starting from $190
KPI
- Direct cable TV subscribers
- Direct analogue or digital unencrypted cable TV subscribers
- Direct cable TV revenues
- Direct cable TV ARPU
- Direct digital cable TV subscribers
- Premium package cable TV subscribers
- Indirect cable TV subscribers
- Indirect cable TV revenues
- Cable TV share of TV households
- Indirect cable TV ARPU
- Direct analogue or digital unencrypted cable TV penetration
- DTH pay TV subscribers
- DTH pay TV revenues
- DTH pay TV ARPU
- Digital DTH FTA bouquet users
- Premium package DTH subscribers
- Digital DTH FTA TV households
- Analogue DTH FTA TV households
- DTH share of TV households
- Pay TV subscribers receiving 4K
- Share of FTA households receiving analogue
- Pay TV subscribers receiving analogue
- Pay TV subscribers receiving SD
- Pay TV subscribers receiving HD
- Share of pay TV subscribers receiving analogue
- Share of pay TV subscribers receiving SD
- Share of pay TV subscribers receiving HD
- Share of pay TV subscribers receiving 4K
- FTA households receiving analogue
- FTA households receiving SD
- FTA households receiving HD
- FTA households receiving 4K
- Share of FTA households receiving SD
- Share of FTA households receiving HD
- Share of FTA households receiving 4K
- DTT pay TV subscribers
- DTT pay TV revenues
- DTT pay TV ARPU
- MMDS pay TV subscribers
- DTT FTA bouquet users
- DTT FTA TV households
- Analogue terrestrial FTA TV households
- Terrestrial TV share of TV households
- MMDS share of TV households
- MMDS revenues
Quarterly data
Overview
- Different accesses: direct cable TV, direct digital cable TV, indirect cable TV, DTH, IPTV, DTT, MMDS, OTT pay TV, AppTV
- Pay TV subscribers market share by access
- Pay TV revenues market share by access
- Pay TV subscribers market share by operator
- Pay TV revenues market share by operator
- Pay TV ARPU ranking
Pay TV history
- Pay TV subscribers history by access and operator from 2014 Q1
- Pay TV revenues history by access and operator from 2014 Q1
- ARPU history by access and operator from 2014 Q1
Market shares
- Subscribers’ market share history by access and operator
- Revenues market share history by access and operator
Data sources and collection
99% of our statistics represent original content
All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.
The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.
In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.
Data standardisation
For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.
All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.
Standard price: $490
Television
Vietnam
Access after purchase:
- Online (powered by our BI platform) to visualize and filter data through dashboards
Extract any set of data & graphs:
TV distribution – Vietnam
$490.00
