Press Release

Since about five years, the sports media landscape has been partially disrupted by new OTT sports-specialized players, such as DAZN and Eleven Sports Network, in terms of price (significantly lower than usual TV packages), accessibility (platform-agnostic) and consumer experience (thanks to shared-viewing


Dataxis latest research revealed that in the five Nordic markets, almost every household is accessing TV through paid subscriptions. In most of those countries, free-to-air reception only grants access to the few public channels available, pushing viewers to subscribe to paying services.


Over the years, many Western European telecommunications operators have pushed into sports broadcasting, acquiring rights to competitions and editing their own sports channels. Those investments are linked with their convergent services. 


The number of 5G mobile subscriptions should experience a steady growth in Western Europe over the five coming years. 5G has already been commercially launched in 2019 in several Western European countries (Ireland, Italy, Spain and UK for example) and most of the remaining countries are expected to adopt it by end 2020.


Since 2016, DTH operators have lost around 3.8 million subscribers; 11% of the installed base at that moment. Some operators are willingly decreasing DTH accesses for technological reasons. This explains why Telefón