Newspapers & Magazines
Hungary

The newspaper and magazine industry has had until now many difficult years, with publishers seeing their revenues steadily decrease. Many historical actors have exited, and consolidation is generally occurring at national level, with not many global international players beyond the magazine segment. As assets in the newspapers or magazines industries are losing value, many of the recent stake acquisitions are serving political or business influence. These scenarios are observed in most countries, but they are particularly tangible in Central and Eastern Europe and in Latin America. However, besides this trend, new business models favouring digital and the emergence of cross-media groups, such as radio, TV, online, telecom or pay TV for instance, have also started to emerging. While global advertising revenues have been sharply declining, they remain reliant on print advertising, rather than digital revenues. The same trend is observed on the breakdown of revenues coming from circulation. The main issue faced by publishers lies in this contradiction between the focus set on digital transformation and the continued dependence from print revenues. Graphics and visualization tools enable to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

The newspapers and magazines industry in Hungary

As in the rest of Central and Eastern European (CEE) markets, the publishing market is limited and the influence of media moguls is significant, while foreign investors have gradually retreated. The situation of Hungary is very specific in the region, with Kesma, a government-backed foundation, dominating the market.

Population: 9.75M
Population density: 104.84/KM2
Number of households: 4.32M
Average households size: 2.26
Surface area: 93030 KM2
  • Share of advertising expenditures: publishing v/s other media (TV, radio, OOH, online, cinema)
  • Total net income of all big, medium and small groups (advertising, circulation, digital and print)
  • Analysis of cross-media presence (TV, print, OOH)
  • Regional benchmarking: by country and by actor, per capita revenues
  • Updated in 2020 for YE 2019 with 6-year historical data
  • Regular price starting from $150

  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

Topics


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Companies

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