OTT & Video
Bahrain

OTT video services have been globally booming for several years now, attracting a surging number of viewers around the world. But the competition is fierce between platforms, as newcomers continue to enter the market regularly, whether they are local, adressing their home market, or studio giants, like Disney with its service Disney+ that was progressively launched between 2019 and 2020.

OTT video players use several different model to distribute their content, including:

  • SVOD: subscription video on demand, a model deployed by platforms such as Netflix, Amazon Prime Video, Disney+, HBO Max for instance
  • TVOD: transactional video on demand, the oldest on demand model, offered by Amazon Prime Video, or pay TV operators for instance
  • EST: electronic sell-through (also known as DTO, download to own)
  • AVOD: advertising video on demand, used by Youtube, Pluto TV, Plex or FTA broadcasters for instance

This module proposes a range of key performance quarterly indicators by actor and annual forecasts by country to understand the changes occurring in video consumption worldwide. In each country, we provide an overview of the whole video market from the classical digital supports (DVD, BluRay) to the new OTT platforms, including SVOD, TVOD, EST, AVOD and hybrid models.

Graphics and visualization tools enable us to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

The OTT & Video industry in Bahrain

Subscription video-on-demand has struggled to gain ground in Bahrain due to the prevalence of free online content made available by the Arabic free-to-air satellite networks of the region. Still, the SVOD market has grown rapidly over the last two years to top 85% of households in 2019. Dataxis expects the growth to be sustained over the next five years and to reach 120% penetration of households in 2025. Growth factors include the cooperation with telco operators to facilitate payment methods, the localization of offers in term of language and pricing and the differentiation of competitors in specific and premium segments, supported by the continued rise of existing main SVOD actors Starz Play (Lionsgate), Shahid Plus (MBC Group), Apple TV+ as well as new entrants.

Population: 1.5M
Population density: 2.11/KM2
Number of households: 0.45M
Average households size: 3.35
Surface area: 710000 KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $190

  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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