OTT & Video
Indonesia

OTT video services have been globally booming for several years now, attracting a surging number of viewers around the world. But the competition is fierce between platforms, as newcomers continue to enter the market regularly, whether they are local, adressing their home market, or studio giants, like Disney with its service Disney+ that was progressively launched between 2019 and 2020.

OTT video players use several different model to distribute their content, including:

  • SVOD: subscription video on demand, a model deployed by platforms such as Netflix, Amazon Prime Video, Disney+, HBO Max for instance
  • TVOD: transactional video on demand, the oldest on demand model, offered by Amazon Prime Video, or pay TV operators for instance
  • EST: electronic sell-through (also known as DTO, download to own)
  • AVOD: advertising video on demand, used by Youtube, Pluto TV, Plex or FTA broadcasters for instance

This module proposes a range of key performance quarterly indicators by actor and annual forecasts by country to understand the changes occurring in video consumption worldwide. In each country, we provide an overview of the whole video market from the classical digital supports (DVD, BluRay) to the new OTT platforms, including SVOD, TVOD, EST, AVOD and hybrid models.

Graphics and visualization tools enable us to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

The OTT & Video industry in Indonesia

Indonesia seems to be a rather immature market for legal video streaming platforms. If a significant share of Indonesians watches video online, they mostly do so through piracy and illegal platforms. Several cases over the last few years demonstrate that locals are reluctant to pay for video consumption. For example, Tribe, a platform launched by Malaysian operator Astro and active in Indonesia since 2016 had to shut down its paid services just after two years. Freemium platforms are struggling to turn their users into paying subscribers, while platforms relying only on paid subscription models don’t reach a large enough audience to become sustainable. Nonetheless, the potential of the market is attracting a lot of actors, competing to provide innovative offers. OTT development in the country will be led by mobile connectivity, as it is significantly more developed than fixed broadband services and Indonesians can pay for mobile streaming offers much more easily through their mobile subscription plans.

Population: 267.84M
Population density: 140.6/KM2
Number of households: 68.84M
Average households size: 3.89
Surface area: 1.91 M KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $190

  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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