OTT & Video
Lithuania

OTT video services have been globally booming for several years now, attracting a surging number of viewers around the world. But the competition is fierce between platforms, as newcomers continue to enter the market regularly, whether they are local, adressing their home market, or studio giants, like Disney with its service Disney+ that was progressively launched between 2019 and 2020.

OTT video players use several different model to distribute their content, including:

  • SVOD: subscription video on demand, a model deployed by platforms such as Netflix, Amazon Prime Video, Disney+, HBO Max for instance
  • TVOD: transactional video on demand, the oldest on demand model, offered by Amazon Prime Video, or pay TV operators for instance
  • EST: electronic sell-through (also known as DTO, download to own)
  • AVOD: advertising video on demand, used by Youtube, Pluto TV, Plex or FTA broadcasters for instance

This module proposes a range of key performance quarterly indicators by actor and annual forecasts by country to understand the changes occurring in video consumption worldwide. In each country, we provide an overview of the whole video market from the classical digital supports (DVD, BluRay) to the new OTT platforms, including SVOD, TVOD, EST, AVOD and hybrid models.

Graphics and visualization tools enable us to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

The OTT & Video industry in Lithuania

The Lithuanian SVOD (subscription video-on-demand) market has been thriving over the last two years with Netflix now reaching 4% of the country’s households as the service almost quadrupled its subscriber base since the beginning of 2018. The return of Viaplay on the Baltic markets planned in early 2021 should disrupt the current balance between active video players in the region. For now, All Media Baltics’ service Go3 has the largest market share in Lithuania and claimed 130,000 subscribers across the whole region at Q1 2020.

Population: 2.78M
Population density: 42587.8/KM2
Number of households: 1.18M
Average households size: 2.36
Surface area: 65300 KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $190

  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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