OTT & Video
UAE

OTT video services have been globally booming for several years now, attracting a surging number of viewers around the world. But the competition is fierce between platforms, as newcomers continue to enter the market regularly, whether they are local, adressing their home market, or studio giants, like Disney with its service Disney+ that was progressively launched between 2019 and 2020.

OTT video players use several different model to distribute their content, including:

  • SVOD: subscription video on demand, a model deployed by platforms such as Netflix, Amazon Prime Video, Disney+, HBO Max for instance
  • TVOD: transactional video on demand, the oldest on demand model, offered by Amazon Prime Video, or pay TV operators for instance
  • EST: electronic sell-through (also known as DTO, download to own)
  • AVOD: advertising video on demand, used by Youtube, Pluto TV, Plex or FTA broadcasters for instance

This module proposes a range of key performance quarterly indicators by actor and annual forecasts by country to understand the changes occurring in video consumption worldwide. In each country, we provide an overview of the whole video market from the classical digital supports (DVD, BluRay) to the new OTT platforms, including SVOD, TVOD, EST, AVOD and hybrid models.

Graphics and visualization tools enable us to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

The OTT & Video industry in UAE

The Emirati SVOD subscriber numbers has doubled in only one year between 2018 and 2019, and the market generated almost $40 million revenues over the previous year. Largely dominated by Starz Play (Lionsgate) and the new entrant Apple TV+ that represent together more than 60% of the total subscriber base, the market includes a myriad of players specialized in Arabic, Indian and Hollywood content. From 60% of households in 2019, Dataxis expect a fast penetration growth over the next five years to top a 145% penetration by 2025. It should be boosted by the development of the connectivity, the cooperation of telco operators for facilitating payment methods, the localization of the offer in term of language and pricing and the differentiation of competitors in specific and premium segments.

Population: 10.32M
Population density: 123.46/KM2
Number of households: 1.86M
Average households size: 5.55
Surface area: 83600 KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $190

  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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