Outdoor
Argentina

One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in Argentina

In Argentina, the out-of-home (OOH) market, also known as outdoor media, is shared between strong traditional national companies, after JCDecaux left the country. Along with them, a large number of small informal companies in each municipality, related to the local political business. In a context of long economic recession, growth in the last two years was driven by the digital sector, one of the most advanced in Latin America, with the launch of programmatic platforms.

Population: 44.94M
Population density: 16.17/KM2
Number of households: 14.59M
Average households size: 3.08
Surface area: 2.78 M KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $150

  • Regular price starting from $150

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

Warning: Use of undefined constant DEFAULTINGCOUNTRY - assumed 'DEFAULTINGCOUNTRY' (this will throw an Error in a future version of PHP) in /homepages/4/d850748226/htdocs/clickandbuilds/DataxisDEV/wp-content/themes/blankslate/template-parts/parts/dataxis-companies-block.php on line 39
object(WP_Term)#7519 (11) {
  ["term_id"]=>
  int(58282)
  ["name"]=>
  string(9) "Argentina"
  ["slug"]=>
  string(9) "argentina"
  ["term_group"]=>
  int(0)
  ["term_taxonomy_id"]=>
  int(58282)
  ["taxonomy"]=>
  string(12) "geo_location"
  ["description"]=>
  string(0) ""
  ["parent"]=>
  int(58204)
  ["count"]=>
  int(1045)
  ["filter"]=>
  string(3) "raw"
  ["term_order"]=>
  string(1) "0"
}
string(7) "outdoor"
int(58282)
Dumping
array(6) {
  [58239]=>
  array(25) {
    [1573984]=>
    string(27) "A&E Networks Argentina"
    [1574153]=>
    string(22) "AMC Networks Argentina"
    [1574282]=>
    string(20) "Atresmedia Argentina"
    [1574386]=>
    string(13) "BBC Argentina"
    [1603568]=>
    string(25) "Canal 13 – El Trece"
    [1574604]=>
    string(23) "Canal 2 – America"
    [1574775]=>
    string(23) "Clarín Group Argentina"
    [1575074]=>
    string(26) "DirecTV Networks Argentina"
    [1575087]=>
    string(28) "Discovery Networks Argentina"
    [1575120]=>
    string(25) "Disney Networks Argentina"
    [1603624]=>
    string(8) "El Nueve"
    [1575504]=>
    string(22) "Fox Networks Argentina"
    [1575713]=>
    string(13) "HBO Argentina"
    [1575750]=>
    string(26) "Hemisphere Media Argentina"
    [1594726]=>
    string(21) "MLB Network Argentina"
    [1576535]=>
    string(16) "NBA TV Argentina"
    [1576541]=>
    string(31) "NBCUniversal Networks Argentina"
    [1594755]=>
    string(16) "Net TV Argentina"
    [1577412]=>
    string(39) "Sony Entertainment Television Argentina"
    [1577689]=>
    string(6) "Telefe"
    [1577745]=>
    string(27) "Televisa Networks Argentina"
    [1577790]=>
    string(18) "Tenfield Argentina"
    [1577942]=>
    string(25) "Turner Networks Argentina"
    [1577985]=>
    string(20) "TV Publica Argentina"
    [1578151]=>
    string(25) "Viacom Networks Argentina"
  }
  [58267]=>
  array(10) {
    [1574152]=>
    string(17) "Ambito Financiero"
    [1574774]=>
    string(17) "Clarín Editorial"
    [1574909]=>
    string(18) "Crónica Argentina"
    [1574992]=>
    string(24) "Diario Popular Argentina"
    [1574994]=>
    string(10) "Diario Uno"
    [1575274]=>
    string(20) "Editorial Atlántida"
    [1575303]=>
    string(21) "El Cronista Editorial"
    [1576107]=>
    string(20) "La Nación Editorial"
    [1576831]=>
    string(10) "Página 12"
    [1576868]=>
    string(16) "Perfil Editorial"
  }
  [58426]=>
  array(8) {
    [1594418]=>
    string(7) "Atacama"
    [1594521]=>
    string(14) "Delfino Magnus"
    [1594799]=>
    string(13) "PC Publicidad"
    [1594821]=>
    string(11) "Publiposter"
    [1594860]=>
    string(15) "Sarmiento Latam"
    [1595012]=>
    string(7) "Viacart"
    [1595032]=>
    string(3) "VPM"
    [1595033]=>
    string(22) "Wall Street Publicidad"
  }
  [58475]=>
  array(14) {
    [1594394]=>
    string(23) "Afakot and Kuarzo Radio"
    [1594402]=>
    string(16) "Albavision Radio"
    [1574128]=>
    string(21) "Alpha Media Argentina"
    [1574180]=>
    string(13) "America Radio"
    [1574593]=>
    string(8) "Cadena 3"
    [1574697]=>
    string(11) "Ceibo Radio"
    [1574779]=>
    string(12) "Clarin Radio"
    [1594482]=>
    string(19) "CNN Radio Argentina"
    [1575144]=>
    string(22) "Disney Radio Argentina"
    [1575315]=>
    string(17) "Electroingenieria"
    [1576344]=>
    string(16) "MetroMedia Radio"
    [1576710]=>
    string(13) "Octubre Radio"
    [1576882]=>
    string(19) "Pierri Family Radio"
    [1577020]=>
    string(14) "Radio Nacional"
  }
  [72254]=>
  array(6) {
    [1603568]=>
    string(25) "Canal 13 – El Trece"
    [1574604]=>
    string(23) "Canal 2 – America"
    [1603624]=>
    string(8) "El Nueve"
    [1594755]=>
    string(16) "Net TV Argentina"
    [1577689]=>
    string(6) "Telefe"
    [1577985]=>
    string(20) "TV Publica Argentina"
  }
  [72276]=>
  array(0) {
  }
}
object(WP_Term)#7519 (11) {
  ["term_id"]=>
  int(58282)
  ["name"]=>
  string(9) "Argentina"
  ["slug"]=>
  string(9) "argentina"
  ["term_group"]=>
  int(0)
  ["term_taxonomy_id"]=>
  int(58282)
  ["taxonomy"]=>
  string(12) "geo_location"
  ["description"]=>
  string(0) ""
  ["parent"]=>
  int(58204)
  ["count"]=>
  int(1045)
  ["filter"]=>
  string(3) "raw"
  ["term_order"]=>
  string(1) "0"
}
int(58282)

Companies

Interested by Other Industries?

Cart Item Removed. Undo
  • No products in the cart.