Outdoor
Canada

One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in Canada

The Canadian’s out-of-home (OOH) market, also known as outdoor media, amounted to an estimated $680 million in 2019. If over the last five years, the market has significantly grown (+6% YoY on average). The COVID-19 crisis is expected to have a significant impact on OOH revenues in 2020. Digital out-of-home (DOOH) advertising revenues, comprising of digital billboards, signboards and small screens, have progressively been introduced in the country and the media has experienced significant growth in recent years. Digital revenues now represent around 18% of the total Canadian OOH market.

Population: 37.58M
Population density: 3.76/KM2
Number of households: 15.38M
Average households size: 2.44
Surface area: 9.98 M KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $150

  • Regular price starting from $150

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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Companies

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