Outdoor
Chile

One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in Chile

The Chilean, the out-of-home (OOH) market, also known as outdoor media, is one of the most important in Latin America considering that the share of total advertising spending is greater than 10% and has been growing over the past five years. That is why international companies (JCDecaux, Clear Channel, In Store Media) have landed in Chile, competing with a large number of national companies, led by local Massiva, in a fragmented market that also includes an undetermined number of small informal companies. The growing indoor market in metropolitan areas is driving the development of digital OOH (DOOH).

Population: 19.11M
Population density: 25.24/KM2
Number of households: 5.87M
Average households size: 3.26
Surface area: 757000 KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $150

  • Regular price starting from $150

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(33) "America Movil Content Media Chile"
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