Outdoor
Germany

One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in Germany

Germany’s out-of-home (OOH) market, also known as outdoor media, is one of the top three European markets in value, with revenues reaching more than €1.2 billion. The European market leader JCDecaux faces the clear dominance of the incumbent operator Ströer, in addition to being challenged by another domestic player Freund Holding. Digital revenues now represent around 21% of total OOH revenues in Germany.

Population: 83.2M
Population density: 233.04/KM2
Number of households: 41.55M
Average households size: 2
Surface area: 357030 KM2
Germany
Outdoor
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Vodafone Germany

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