Outdoor
Ireland

One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in Ireland

Ireland’s out-of-home (OOH) market, also known as outdoor media, has similar patterns as the UK, although smaller in proportion to the size of the country. The market leader is JCDecaux, followed by Global, following the acquisition of Exterion at the end of 2018, and Clear Channel holds the third position. Digital out-of-home (DOOH) advertising revenues, comprising of digital billboards, signboards and small screens, have progressively been introduced in the country and the media has experienced significant growth in recent years. Digital revenues represented around 26% of total OOH revenues in Ireland in 2019.

Population: 4.91M
Population density: 69.81/KM2
Number of households: 1.76M
Average households size: 2.78
Surface area: 70270 KM2
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  • Regular price starting from $150

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  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
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