Outdoor
Peru

One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in Peru

In Peru, the out-of-home (OOH) market, also known as outdoor media, is led by three companies (two of them international, Clear Channel and JC Decaux) that add up to more than 60% of the total share, followed by a group of eight medium-sized national players, and another group of smaller companies that together account for 5% of the market. OOH carries around 10% of advertising spending in Peru and has been stable for the past decade. However, the market still maintains high levels of informality, disorder, and has been affected by price wars.

Population: 32.5M
Population density: 25.29/KM2
Number of households: 7.82M
Average households size: 4.16
Surface area: 1.29 M KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $150

  • Regular price starting from $150

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

Warning: Use of undefined constant DEFAULTINGCOUNTRY - assumed 'DEFAULTINGCOUNTRY' (this will throw an Error in a future version of PHP) in /homepages/4/d850748226/htdocs/clickandbuilds/DataxisDEV/wp-content/themes/blankslate/template-parts/parts/dataxis-companies-block.php on line 39
object(WP_Term)#7555 (11) {
  ["term_id"]=>
  int(58419)
  ["name"]=>
  string(4) "Peru"
  ["slug"]=>
  string(4) "peru"
  ["term_group"]=>
  int(0)
  ["term_taxonomy_id"]=>
  int(58419)
  ["taxonomy"]=>
  string(12) "geo_location"
  ["description"]=>
  string(0) ""
  ["parent"]=>
  int(58204)
  ["count"]=>
  int(651)
  ["filter"]=>
  string(3) "raw"
  ["term_order"]=>
  string(1) "0"
}
string(7) "outdoor"
int(58419)
Dumping
array(6) {
  [58239]=>
  array(29) {
    [1573989]=>
    string(22) "A&E Networks Peru"
    [1574164]=>
    string(17) "AMC Networks Peru"
    [1574177]=>
    string(32) "America Movil Content Media Peru"
    [1574179]=>
    string(13) "América Next"
    [1603511]=>
    string(23) "America Television Peru"
    [1574286]=>
    string(15) "Atresmedia Peru"
    [1574292]=>
    string(9) "ATV Perú"
    [1574322]=>
    string(18) "AZ TV de Paga Peru"
    [1574389]=>
    string(8) "BBC Peru"
    [1574778]=>
    string(18) "Clarín Group Peru"
    [1575076]=>
    string(21) "DirecTV Networks Peru"
    [1575103]=>
    string(23) "Discovery Networks Peru"
    [1575135]=>
    string(20) "Disney Networks Peru"
    [1575518]=>
    string(17) "Fox Networks Peru"
    [1575729]=>
    string(8) "HBO Peru"
    [1575754]=>
    string(21) "Hemisphere Media Peru"
    [1576128]=>
    string(11) "Latina Peru"
    [1594727]=>
    string(16) "MLB Network Peru"
    [1576484]=>
    string(23) "MVS Comunicaciones Peru"
    [1594752]=>
    string(11) "NBA TV Peru"
    [1576546]=>
    string(26) "NBCUniversal Networks Peru"
    [1576834]=>
    string(21) "Panamerica Television"
    [1577058]=>
    string(19) "RCN Television Peru"
    [1577417]=>
    string(34) "Sony Entertainment Television Peru"
    [1577693]=>
    string(30) "Telefonica Media Networks Peru"
    [1577749]=>
    string(22) "Televisa Networks Peru"
    [1577793]=>
    string(13) "Tenfield Peru"
    [1577947]=>
    string(20) "Turner Networks Peru"
    [1578164]=>
    string(20) "Viacom Networks Peru"
  }
  [58267]=>
  array(5) {
    [1575272]=>
    string(27) "Editora Nacional Newspapers"
    [1575301]=>
    string(22) "El Comercio Newspapers"
    [1576109]=>
    string(20) "La Razón Newspapers"
    [1576112]=>
    string(24) "La República Newspapers"
    [1578097]=>
    string(20) "Universal Newspapers"
  }
  [58426]=>
  array(11) {
    [1594401]=>
    string(17) "Alac Outdoor Peru"
    [1594453]=>
    string(11) "Brapex Peru"
    [1594478]=>
    string(18) "Clear Channel Peru"
    [1594613]=>
    string(15) "GPO Vallas Peru"
    [1594665]=>
    string(13) "JCDecaux Peru"
    [1594667]=>
    string(17) "JMT Outdoors Peru"
    [1594682]=>
    string(23) "Latin American Outdoors"
    [1594686]=>
    string(10) "Ledex Peru"
    [1594796]=>
    string(16) "Panel Shock Peru"
    [1594802]=>
    string(10) "Petty Peru"
    [1594823]=>
    string(17) "Punto Visual Peru"
  }
  [58475]=>
  array(6) {
    [1594498]=>
    string(27) "Corporacion Universal Radio"
    [1574910]=>
    string(10) "CRP Radios"
    [1575664]=>
    string(27) "Grupo Panamericana de Radio"
    [1577016]=>
    string(17) "Radio Disney Peru"
    [1577021]=>
    string(19) "Radio Nacional Peru"
    [1577119]=>
    string(3) "RPP"
  }
  [72254]=>
  array(3) {
    [1603511]=>
    string(23) "America Television Peru"
    [1574292]=>
    string(9) "ATV Perú"
    [1576128]=>
    string(11) "Latina Peru"
  }
  [72276]=>
  array(0) {
  }
}
object(WP_Term)#7555 (11) {
  ["term_id"]=>
  int(58419)
  ["name"]=>
  string(4) "Peru"
  ["slug"]=>
  string(4) "peru"
  ["term_group"]=>
  int(0)
  ["term_taxonomy_id"]=>
  int(58419)
  ["taxonomy"]=>
  string(12) "geo_location"
  ["description"]=>
  string(0) ""
  ["parent"]=>
  int(58204)
  ["count"]=>
  int(651)
  ["filter"]=>
  string(3) "raw"
  ["term_order"]=>
  string(1) "0"
}
int(58419)

Companies

Interested by Other Industries?

Cart Item Removed. Undo
  • No products in the cart.