One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in Spain

Although relatively small, Spain’s out-of-home (OOH) market, also know as outdoor media, has been growing until 2019, and is now dominated by the same two players as in the rest of Europe: JCDecaux and Clear Channel. In addition, several other national independent regional players operate in the market. Digital out-of-home (DOOH) advertising revenues, comprising of digital billboards, signboards and small screens, have progressively been introduced in the country and the media has experienced significant growth in recent years. Digital revenues now represent around 28% of the total Spanish OOH market.

Population: 47.08M
Population density: 93.16/KM2
Number of households: 18.77M
Average households size: 2.51
Surface area: 505370 KM2
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  • Regular price starting from $150

Actor Profiles

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    string(4) "13TV"
    string(13) "Atresmedia TV"
    string(24) "Discovery Networks Spain"
    string(21) "Disney Networks Spain"
    string(17) "Forta Televisions"
    string(15) "Mediaset Espana"
    string(3) "TVE"
    string(24) "ViacomCBS Networks Spain"
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    string(20) "Axel Springer Espana"
    string(27) "Casual Magazines Publishing"
    string(21) "Cavall Fort Publising"
    string(13) "CENTRO MANCHA"
    string(16) "Conde Nast Spain"
    string(28) "Connecor Revistas Publishing"
    string(14) "Correo Gallego"
    string(11) "Diari Segre"
    string(26) "Diari Tarragona Publishing"
    string(27) "Diario El Pueblo Publishing"
    string(27) "Ediciones Izoria Publishing"
    string(22) "Ediciones Prensa Libre"
    string(32) "Ediciones y Servicios Integrales"
    string(25) "Editoral Prensa Asturiana"
    string(19) "Editorial Ecoprensa"
    string(22) "Editorial Iparraguirre"
    string(30) "Editorial La Capital Publisher"
    string(17) "Editorial Menorca"
    string(24) "Editorial Nueva Alcarria"
    string(14) "EIG Multimedia"
    string(28) "El Diario De Leon Publishing"
    string(19) "El Progreso De Lugo"
    string(19) "Eldiario Publishing"
    string(9) "EWN Media"
    string(21) "Godo Publishing Spain"
    string(13) "Grupo V Spain"
    string(12) "Hearst Spain"
    string(17) "Henneo Publishing"
    string(20) "Hermes Comunicacions"
    string(10) "Hola Spain"
    string(22) "Informaciones Canarias"
    string(16) "Innova Ediciones"
    string(33) "Joaquín Ferrer y Cía Publishing"
    string(15) "Joly Publishing"
    string(18) "Julián Sanz Soria"
    string(20) "Key Publishing Spain"
    string(26) "La Información Publishing"
    string(21) "La Región Publishing"
    string(16) "Libertad Digital"
    string(31) "Luike Iberoamérica De Revistas"
    string(18) "Motor Presse Spain"
    string(24) "Norea Y Aloman Ediciones"
    string(30) "Noves Edicions Altempordaneses"
    string(23) "Novotécnica Publishing"
    string(14) "OCU Publishing"
    string(18) "Planeta Publishing"
    string(15) "Premsa d´Osona"
    string(28) "Premsa Periòdica Publishing"
    string(18) "Prensa Científica"
    string(20) "Prensa Iberica Media"
    string(16) "Prisa Publishing"
    string(19) "Promecal Publishing"
    string(19) "Promotor Salmantino"
    string(19) "Publicaciones Anoia"
    string(19) "Publicaciones Heres"
    string(18) "RBA Revistas Spain"
    string(25) "Rias Baixas Comunicación"
    string(16) "Serra Publishing"
    string(21) "Spain Media Magazines"
    string(27) "Unidad Editorial Publishing"
    string(18) "Vocento Publishing"
    string(14) "Voz Publishing"
    string(16) "Zeroa Publishing"
    string(16) "Zinet Publishing"
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    string(18) "BlowUP Media Spain"
    string(19) "Clear Channel Spain"
    string(13) "Exterior Plus"
    string(18) "Global Media Spain"
    string(47) "Gran Pantalla De Eventos De Publicidad Exterior"
    string(12) "Grupo Redext"
    string(14) "JCDecaux Spain"
    string(31) "Malla Publicidad Exterior Spain"
    string(24) "Playthe.Net Digital Sign"
  array(23) {
    string(17) "Atres Media Radio"
    string(9) "Canal Sur"
    string(44) "Corporació Catalana de Mitjans Audiovisuals"
    string(49) "Corporació Valenciana de Mitjans de Comunicació"
    string(45) "Corporación Aragonesa de Radio y Televisión"
    string(46) "Corporación de Radio y Televisión de Galicia"
    string(45) "Corporación Extremeña de Medios Audiovisual"
    string(50) "Ens Public de Radiotelevisió de les Illes Balears"
    string(38) "Ente Público RadioTelevisión Canaria"
    string(52) "Ente Público RadioTelevisión de Castilla-La Mancha"
    string(30) "Euskal Irrati Telebista (EITB)"
    string(28) "Grupo Godó de Comunicación"
    string(16) "Grupo KISS Media"
    string(19) "Intereconomia Radio"
    string(16) "Libertad Digital"
    string(11) "PRISA Radio"
    string(17) "Radio Popular S.A"
    string(41) "Radio Televisión de la Región de Murcia"
    string(23) "Radio Television Madrid"
    string(35) "Radio Televisión Pública de Ceuta"
    string(42) "Radiotelevision Del Principado de Asturias"
    string(3) "RNE"
    string(22) "Unidad Editorial Radio"
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    string(11) "TP Magazine"
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