One of the oldest media, outdoor or out-of-home (OOH) is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. In many countries, but not all, the OOH industry has shown resilience in the past years. Even in this context, a wave of consolidations has helped several actors to grow quickly. As other traditional media, OOH is not immune to innovation. The major trend is Digital OOH, which replicates OOH offers in dynamic digital formats. Programmatic DOOH is also quickly expanding.

The OOH market in USA

The US’ out-of-home (OOH) market, also known as outdoor media, amounted to more than $5.8 billion in 2019. Over the last five years, the market has significantly grown (+4% YoY on average). OOH in the US is consolidated around three majors groups: Lamar Advertising, Clear Channel and Outfront Media, accounting for more than 75% of the total market. Digital out-of-home (DOOH) advertising revenues, comprising of digital billboards, signboards and small screens, have progressively been introduced in the country and the media has experienced significant growth in recent years. Digital revenues now represent around 31% of the total US OOH market.

Population: 330.39M
Population density: 34.31/KM2
Number of households: 128.16M
Average households size: 2.58
Surface area: 9.63 M KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $150

  • Regular price starting from $150

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90

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    string(20) "Capitol Broadcasting"
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    string(14) "Ion Television"
    string(17) "KM communications"
    string(16) "Kroenke networks"
    string(21) "Liberman Broadcasting"
    string(5) "Me-TV"
    string(21) "Meredith Broadcasting"
    string(20) "Mission Broadcasting"
    string(26) "Morgan Murphy Broadcasting"
    string(17) "Morris Multimedia"
    string(26) "NBCUniversal Networks U.S."
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    string(23) "Boston Globe Publishing"
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    string(20) "Kiplinger Publishing"
    string(32) "Lee Enterprises Publishing Media"
    string(20) "LNP Media Publishing"
    string(27) "Los Angeles Time Publishing"
    string(27) "MaineToday Media Publishing"
    string(28) "Mansueto Ventures Publishing"
    string(20) "McClatchy Publishing"
    string(19) "Meredith Publishing"
    string(22) "Motor Trend Publishing"
    string(39) "National Geographic Partners Publishing"
    string(20) "News Corp Publishing"
    string(13) "Newsday Media"
    string(21) "NTVB Media Publishing"
    string(16) "Ogden Publishing"
    string(23) "Paxton Media Publishing"
    string(23) "Penske Media Publishing"
    string(23) "Philadelphia Publishing"
    string(24) "Seattle Times Publishing"
    string(34) "Smithsonian Institution Publishing"
    string(29) "Southern Community Publishing"
    string(29) "Star Tribune Publishing Media"
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    string(14) "TEN Publishing"
    string(24) "The Economist Publishing"
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    string(22) "Wehco Media Publishing"
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    string(12) "JCDecaux USA"
    string(21) "Lamar Advertising USA"
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    string(13) "Beasley Radio"
    string(16) "Bonneville Radio"
    string(17) "Connoisseur Media"
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