Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Argentina

In recent years, the radio sector in Argentina has been regrouping and it is currently made up of two multimedia news leading groups, which concentrate half of the market: Grupo Clarín and Grupo Ceibo (Indalo), followed by another fragmented half where new online models emerge through radio websites and podcasts. Indeed, digital radio advertising revenues, which combine both website and podcast revenues, have become more and more important in the total revenues of radio groups in recent years. Digital radio revenues have reached 4.4% of the total radio advertising revenues in Argentina in 2020. Finally, concerning the public radio, Radio Nacional has a strong budget and a national network, but a low level of audience share.

Population: 44.94M
Population density: 16.17/KM2
Number of households: 14.59M
Average households size: 3.08
Surface area: 2.78 M KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

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    string(27) "A&E Networks Argentina"
    string(22) "AMC Networks Argentina"
    string(20) "Atresmedia Argentina"
    string(13) "BBC Argentina"
    string(25) "Canal 13 – El Trece"
    string(23) "Canal 2 – America"
    string(23) "Clarín Group Argentina"
    string(26) "DirecTV Networks Argentina"
    string(28) "Discovery Networks Argentina"
    string(25) "Disney Networks Argentina"
    string(8) "El Nueve"
    string(22) "Fox Networks Argentina"
    string(13) "HBO Argentina"
    string(26) "Hemisphere Media Argentina"
    string(21) "MLB Network Argentina"
    string(16) "NBA TV Argentina"
    string(31) "NBCUniversal Networks Argentina"
    string(16) "Net TV Argentina"
    string(39) "Sony Entertainment Television Argentina"
    string(6) "Telefe"
    string(27) "Televisa Networks Argentina"
    string(18) "Tenfield Argentina"
    string(25) "Turner Networks Argentina"
    string(20) "TV Publica Argentina"
    string(25) "Viacom Networks Argentina"
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    string(17) "Ambito Financiero"
    string(17) "Clarín Editorial"
    string(18) "Crónica Argentina"
    string(24) "Diario Popular Argentina"
    string(10) "Diario Uno"
    string(20) "Editorial Atlántida"
    string(21) "El Cronista Editorial"
    string(20) "La Nación Editorial"
    string(10) "Página 12"
    string(16) "Perfil Editorial"
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    string(7) "Atacama"
    string(14) "Delfino Magnus"
    string(13) "PC Publicidad"
    string(11) "Publiposter"
    string(15) "Sarmiento Latam"
    string(7) "Viacart"
    string(3) "VPM"
    string(22) "Wall Street Publicidad"
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    string(23) "Afakot and Kuarzo Radio"
    string(16) "Albavision Radio"
    string(21) "Alpha Media Argentina"
    string(13) "America Radio"
    string(8) "Cadena 3"
    string(11) "Ceibo Radio"
    string(12) "Clarin Radio"
    string(19) "CNN Radio Argentina"
    string(22) "Disney Radio Argentina"
    string(17) "Electroingenieria"
    string(16) "MetroMedia Radio"
    string(13) "Octubre Radio"
    string(19) "Pierri Family Radio"
    string(14) "Radio Nacional"
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