Radio
Austria

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Austria

Austria, like Germany, has a very fragmented radio landscape with the predominance of the public actor ORF and local and other regional networks. The two major commercial radio Krone Radio and Styria Radio are also partially owned by diversified media groups involved in newspapers, magazines and to a limited extend, TV. Following the Digital Audio Broadcasting (DAB/DAB+) trend observed in Eastern Europe, a new era for radio broadcasting in Austria has started with the launch of the national DAB+ network in May 2019. The DAB/DAB+ coverage currently stands at 83.5% of the population in this country. Moreover, digital radio advertising revenues, which combine both website and podcast revenues, are becoming more important in the total revenues of radio groups. Digital radio revenues have reached 9.4% of the total radio advertising revenues in Austria in 2020.

Population: 8.89M
Population density: 106.05/KM2
Number of households: 3.94M
Average households size: 2.26
Surface area: 83870 KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(13) "NEUE Zeitungs"
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    string(42) "Niederösterreichisches Publishing Austria"
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    string(33) "ORF-Enterprise Austria Publishing"
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    string(14) "Red Bull Media"
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    string(22) "Regionalmedien Austria"
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    string(28) "Russmedia Austria Publishing"
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Companies

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