Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Chile

The radio is a growing media market in Chile with solid players: the leader is a partnership of international groups (Albavision-Prisa), followed by strong local groups with multimedia operations (Bethia, Luksic, Copesa), supported by powerful Chilean families. The national public radio was privatized in 1995. Furthermore, digital radio advertising revenues, which combine both website and podcast revenues, are slowly becoming more and more important in the total revenues of radio groups. Digital radio revenues have reached 3.6% of the total radio advertising revenues in Chile in 2020.

Population: 19.11M
Population density: 25.24/KM2
Number of households: 5.87M
Average households size: 3.26
Surface area: 757000 KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

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  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(18) "AMC Networks Chile"
    string(33) "America Movil Content Media Chile"
    string(16) "Atresmedia Chile"
    string(19) "AZ TV de Paga Chile"
    string(9) "BBC Chile"
    string(13) "Canal13 Chile"
    string(9) "CDO Chile"
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    string(24) "Discovery Networks Chile"
    string(21) "Disney Networks Chile"
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    string(6) "La Red"
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    string(17) "MLB Network Chile"
    string(24) "MVS Comunicaciones Chile"
    string(12) "NBA TV Chile"
    string(27) "NBCUniversal Networks Chile"
    string(20) "RCN Television Chile"
    string(35) "Sony Entertainment Television Chile"
    string(9) "Telecanal"
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    string(21) "Turner Networks Chile"
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    string(23) "Diario Estrategia Chile"
    string(23) "Diario Financiero Chile"
    string(17) "El Mercurio Chile"
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    string(14) "Andersen Chile"
    string(12) "Bigmarketing"
    string(9) "CBS Chile"
    string(19) "Clear Channel Chile"
    string(12) "CVMark Chile"
    string(18) "Del Sur Publicidad"
    string(10) "Doble Vía"
    string(12) "FLESAD Chile"
    string(18) "Global Media Chile"
    string(9) "Gran Vía"
    string(13) "Grupo Digital"
    string(15) "Grupo Sur Chile"
    string(20) "In-Store Media Chile"
    string(15) "JC Decaux Chile"
    string(12) "Madero Chile"
    string(13) "Massiva Chile"
    string(15) "MTKSTREET Chile"
    string(16) "Pentagrama Chile"
    string(20) "Power Graphics Chile"
    string(13) "PUBLI G Chile"
    string(14) "Publinet Chile"
    string(14) "Publivia Chile"
    string(15) "Stand Off Chile"
    string(12) "SUB TV Chile"
    string(29) "T&S Vía Pública Móvil"
    string(18) "Viento Claro Chile"
    string(9) "YES Chile"
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    string(12) "Bethia Radio"
    string(28) "Bio-Bio Comunicaciones Radio"
    string(17) "Cooperativa AM-FM"
    string(15) "El Conquistador"
    string(9) "GRM Radio"
    string(10) "Grupo Dial"
    string(15) "Multimedios GLP"
    string(8) "Radio 13"
    string(17) "Radio Agricultura"
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