Radio
Croatia

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Croatia

In many countries of Central and Eastern Europe (CEE), private radios started to emerge after the 1990s, significantly later than in the rest of Europe, and this prevented radio from establishing itself as a resilient media. Further radio public funding has proved to be challenging, while it represents an important pillar for this industry in Europe. Besides, the political context in some countries has often forced initial investors to sell their assets to local or regional groups. This is the case in Croatia, where the public broadcaster receives limited public funding, and where the market was too small to attract foreign investors. Following the Digital Audio Broadcasting (DAB/DAB+) expansion in Eastern Europe, the DAB/DAB+ population coverage reached 88% in March 2020. Besides, digital radio advertising revenues, which combine both website and podcast revenues, are slowly becoming more important in the total revenues of radio groups. Digital radio revenues have reached 2.8% of the total radio advertising revenues in Croatia in 2020.

Population: 4.05M
Population density: 71.58/KM2
Number of households: 1.54M
Average households size: 2.63
Surface area: 56540 KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(11) "AXN Croatia"
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    string(16) "Discovery D.O.O."
    [1575093]=>
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    [1575718]=>
    string(11) "HBO Croatia"
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    [1575706]=>
    string(11) "Hanza Media"
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    string(22) "Mediatop International"
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    string(20) "Motor Presse Croatia"
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    [1576524]=>
    string(13) "Narodni Radio"
    [1576821]=>
    string(14) "Otvoreni Radio"
    [1577015]=>
    string(15) "Radio Dalmacija"
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    string(9) "Radio Kaj"
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