Radio
Germany

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Germany

Weighting more than €2.64 billion, the German radio market is by far the largest in Europe. Public funding represents the bulk of the resources with close to €1.8 billion. Besides DeutschlandRadio, the national public radio, there are several very powerful regional public radio broadcasters part of ARD (BR, HR, MDR, NDR, RB, RBB, SR, SWR, WDR). The private market is much smaller. Germany is very much influenced by the federal structure of the country, the regulation of audiovisual being made by the “Medienanstalten” (regulators) in each Land (region). This results in a very fragmented landscape with a predominance of local and regional networks, and more than 300 different commercial radio. Besides RTL, NRJ, Klassik Radio and Regiocast, which are small in radio, there is no other national group. In fact, media groups such as Hubert Burda, Bauer Media, Oschmann, Nordwest-Zeitung, Axel Springer, Studio Gong, only owns minority shares in numerous radios, but they have no control. Finally, DAB/DAB+ reaches 98% of the population in Germany and is expanding with the launch in 2020 of a national private radio multiplex, owned by Antenne Deutschland. Digital radio advertising revenues, which combine both website and podcast revenues, have become more and more important in the total revenues of radio groups. Digital radio revenues have reached 9.43% of the total radio advertising revenues in Germany in 2020.

Population: 83.2M
Population density: 233.04/KM2
Number of households: 41.55M
Average households size: 2
Surface area: 357030 KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(23) "Disney Networks Germany"
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    string(19) "Bauer Media Germany"
    [1574442]=>
    string(26) "Berliner Verlag Publishing"
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    string(27) "Bremer Tageszeitungen Media"
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    string(19) "Burda Media Germany"
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    string(18) "Conde Nast Germany"
    [1574979]=>
    string(10) "DHV Medien"
    [1575229]=>
    string(12) "Dumont Media"
    [1575236]=>
    string(24) "E. Holterdorf Publishing"
    [1575559]=>
    string(20) "Funke Medien Germany"
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    string(21) "Gruner + Jahr Germany"
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    string(14) "Madsack Medien"
    [1576319]=>
    string(24) "Medien Gruppe Publishing"
    [1576945]=>
    string(28) "Press- Druck- und Publishing"
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    string(39) "Schleswig-Holsteinischer Zeitungsverlag"
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    string(14) "SPIEGEL-Verlag"
    [1577529]=>
    string(34) "Südwestdeutsche Medien Publishing"
    [1578143]=>
    string(13) "Verlag Baader"
    [1578144]=>
    string(20) "Verlagsgruppe Passau"
    [1578289]=>
    string(22) "VRM GmbH & Co. KG"
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    [1603603]=>
    string(7) "Degesta"
    [1575979]=>
    string(16) "JCDecaux Germany"
    [1594779]=>
    string(21) "Ocean Outdoor Germany"
    [1603777]=>
    string(12) "Plakat Union"
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    string(8) "89.0 RTL"
    [1603496]=>
    string(9) "943 r.s.2"
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    string(12) "98.8 KISS FM"
    [1603509]=>
    string(11) "Alsterradio"
    [1603515]=>
    string(14) "Antenne Bayern"
    [1603516]=>
    string(10) "Antenne MV"
    [1603517]=>
    string(21) "Antenne Niedersachsen"
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    string(17) "Antenne Thuringen"
    [1603550]=>
    string(8) "BB Radio"
    [1603551]=>
    string(22) "Berliner Rundfunk 91.4"
    [1603553]=>
    string(21) "bigFM Hot Music Radio"
    [1603561]=>
    string(2) "BR"
    [1603604]=>
    string(11) "Delta Radio"
    [1603606]=>
    string(17) "Deutschland Radio"
    [1603628]=>
    string(13) "Energy Berlin"
    [1603629]=>
    string(13) "Energy Bremen"
    [1603630]=>
    string(14) "Energy Hamburg"
    [1603631]=>
    string(14) "Energy Sachsen"
    [1603664]=>
    string(12) "Hamburg Zwei"
    [1603665]=>
    string(10) "Harmony FM"
    [1603672]=>
    string(13) "Hit Radio FFH"
    [1603673]=>
    string(21) "Hit Radio RTL Sachsen"
    [1603675]=>
    string(2) "HR"
    [1603690]=>
    string(6) "JAM FM"
    [1603695]=>
    string(20) "Klassik Radio Berlin"
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    string(22) "Klassik Radio National"
    [1603700]=>
    string(21) "LandesWelle Thuringen"
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    string(12) "Planet radio"
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    string(16) "Radio 21 Germany"
    [1603786]=>
    string(9) "Radio Bob"
    [1603787]=>
    string(18) "Radio Bob rockt SH"
    [1603788]=>
    string(12) "Radio Bremen"
    [1603789]=>
    string(13) "Radio Brocken"
    [1603790]=>
    string(9) "Radio FFN"
    [1603791]=>
    string(13) "Radio Hamburg"
    [1603792]=>
    string(9) "Radio NRW"
    [1603793]=>
    string(9) "Radio PSR"
    [1603794]=>
    string(10) "Radio Salu"
    [1603795]=>
    string(9) "Radio SAW"
    [1603796]=>
    string(3) "RBB"
    [1603798]=>
    string(14) "Rockland Radio"
    [1603800]=>
    string(5) "RPR 1"
    [1577142]=>
    string(17) "RTL Radio Germany"
    [1603845]=>
    string(2) "SR"
    [1603846]=>
    string(12) "Star FM 87.9"
    [1603852]=>
    string(3) "SWR"
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    string(3) "WDR"
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