Radio
Peru

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Peru

Peru has a solid and stable radio market, with increasing revenues. Four large commercial players share 95% of the advertising pie: RPP and CRP, the leaders, along with Panamericana and Corporación Universal. And a national public network IRTP. Besides, digital radio advertising revenues, which combine both website and podcast revenues, have started to become more and more important in the total revenues of radio groups. Digital radio revenues have reached 2.8% of the total radio advertising revenues in Peru in 2020.

Population: 32.5M
Population density: 25.29/KM2
Number of households: 7.82M
Average households size: 4.16
Surface area: 1.29 M KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(32) "America Movil Content Media Peru"
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    string(13) "América Next"
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    string(23) "America Television Peru"
    [1574286]=>
    string(15) "Atresmedia Peru"
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    string(18) "AZ TV de Paga Peru"
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    string(18) "Clarín Group Peru"
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    string(23) "Discovery Networks Peru"
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    string(17) "Fox Networks Peru"
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    string(11) "NBA TV Peru"
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    string(26) "NBCUniversal Networks Peru"
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    string(21) "Panamerica Television"
    [1577058]=>
    string(19) "RCN Television Peru"
    [1577417]=>
    string(34) "Sony Entertainment Television Peru"
    [1577693]=>
    string(30) "Telefonica Media Networks Peru"
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    string(24) "La República Newspapers"
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    string(18) "Clear Channel Peru"
    [1594613]=>
    string(15) "GPO Vallas Peru"
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    string(13) "JCDecaux Peru"
    [1594667]=>
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    string(23) "Latin American Outdoors"
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    string(10) "Ledex Peru"
    [1594796]=>
    string(16) "Panel Shock Peru"
    [1594802]=>
    string(10) "Petty Peru"
    [1594823]=>
    string(17) "Punto Visual Peru"
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Companies

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