Radio
Poland

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Poland

In many countries of Central and Eastern Europe (CEE), private radios started to emerge after the 1990s, significantly later than in the rest of Europe, and this often prevented radio from establishing itself as a resilient media. Further radio public funding has proved to be challenging, while it represents an important pillar for this industry in other parts of Europe. Besides, the political context in some countries has often forced initial investors to sell their assets to local of regional groups. This is not the case in Poland, where the market is still growing and consolidating. The market leader is Grupa RMF (Bauer Media). Eurozet, which Lagardere sold to Czech Media Invest in 2018, was sold again in 2019 to a consortium made of SFS Ventures and Polish media group Agora, itself another key player in radio. Concerning the Digital Audio Broadcasting (DAB/DAB+) network, the coverage is expected to reach 70% of the population at the end of 2020. Moreover, digital radio advertising revenues, which combine both website and podcast revenues, have started to become more important in the total revenues of radio groups in recent years. Digital radio revenues have reached 2.8% of the total radio advertising revenues in Poland in 2020.

Population: 38.27M
Population density: 122.39/KM2
Number of households: 14.38M
Average households size: 2.66
Surface area: 312690 KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(3) "ATM"
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    string(13) "Canal+ Poland"
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    string(22) "Disney Networks Poland"
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    string(19) "Fox Networks Poland"
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    string(10) "HBO Poland"
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    string(11) "Kino Polska"
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    [1574527]=>
    string(18) "Burda Media Poland"
    [1575268]=>
    string(16) "Edipresse Poland"
    [1575289]=>
    string(24) "Egmont Publishing Poland"
    [1575533]=>
    string(7) "Fratria"
    [1575652]=>
    string(11) "Gremi Media"
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    string(12) "Infor Biznes"
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    string(13) "Media Express"
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    string(19) "Motor Presse Poland"
    [1576628]=>
    string(30) "Niezalezne Wydawnictwo Polskie"
    [1576792]=>
    string(17) "Orle Pióro Media"
    [1576915]=>
    string(8) "Polityka"
    [1576917]=>
    string(18) "Polska Press Grupa"
    [1577096]=>
    string(28) "Ringier Axel Springer Poland"
    [1595021]=>
    string(19) "Visteria Publishing"
    [1578368]=>
    string(25) "Westa-Druk Miroslaw Kulis"
    [1578409]=>
    string(18) "Wydawnictwo Te-Jot"
    [1578410]=>
    string(23) "Wydawnictwo Zwierciadlo"
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    string(15) "Cityboard Media"
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    string(20) "Clear Channel Poland"
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    string(15) "JCDecaux Poland"
    [1577519]=>
    string(13) "Stroer Poland"
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Companies

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