Radio
Romania

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Romania

In many countries of Central and Eastern Europe (CEE), private radios started to emerge after the 1990s, significantly later than in the rest of Europe, and this prevented radio from establishing itself as a resilient media. Further radio public funding has proved to be challenging, while it represents an important pillar for this industry in other parts of Europe. Besides, the political context in some countries has often forced initial investors to sell their assets to local or regional groups. This is the case in Romania, where the public broadcaster has lost public funding, and where the French group Lagardère sold its radio to Czech Media Invest. Concerning the Digital Audio Broadcasting (DAB/DAB+) network, the population coverage is low compared to other European countries. Besides, digital radio advertising revenues, which combine both website and podcast revenues, have started to become more important in the total revenues of radio groups in recent years. Digital radio revenues have reached 1.4% of the total radio advertising revenues in Romania in 2020.

Population: 19.28M
Population density: 80.88/KM2
Number of households: 7.47M
Average households size: 2.58
Surface area: 238390 KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(11) "HBO Romania"
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    string(19) "BP Publishing Media"
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    string(19) "Burda Media Romania"
    [1575283]=>
    string(19) "Editura Evenimentul"
    [1575284]=>
    string(21) "Editura Maxim Concept"
    [1576303]=>
    string(19) "Mediafax Publishing"
    [1577064]=>
    string(27) "Realitatea Media Publishing"
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    string(10) "Getica OOH"
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    string(26) "New Age Advertising Agency"
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    string(13) "Phoenix Media"
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    string(18) "Universal Solution"
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    [1575397]=>
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    [1577010]=>
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Companies

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