Radio
Spain

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in Spain

The radio market in Spain is characterized by the dominance of Prisa Radio and Radio Popular (COPE), which together represent 39% of the total revenues amounting to €720 million in 2019. Most of the audience goes to generalists and music radios, and the regional offer is particularly strong. All regional public broadcasters have strong established public radios groups, such as RTVA, CCMA or EITB for instance. Concerning the Digital Audio Broadcasting (DAB/DAB+) network, the first signals were launched in 1998 in Madrid, Barcelona and Valencia. Between 2002 and 2011, the DAB population coverage stood at 52% but it then started to decrease to reach around 20% in recent years, with an objective to facilitate the migration to DAB+. Finally, digital radio advertising revenues, which combine both website and podcast revenues, have become more and more important in the total revenues of radio groups in recent years. Digital radio revenues have reached 6.6% of the total radio advertising revenues in Spain in 2020.

Population: 47.08M
Population density: 93.16/KM2
Number of households: 18.77M
Average households size: 2.51
Surface area: 505370 KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(21) "Disney Networks Spain"
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    string(17) "Forta Televisions"
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    string(15) "Premsa d´Osona"
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    string(25) "Rias Baixas Comunicación"
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Companies

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