Radio
USA

Although being one of the oldest media, radio continues to experience a positive momentum in many countries, and is showing resilience despite the surge of online. Radio, which is a predominantly a live linear broadcast flow of curated music and speech, also represents an important part of the growing audio market, which comprises on-demand music streaming services (such as Spotify, Apple Music or Deezer), podcasts and audiobooks. Innovations in audio, such as personalized digital audio advertising, the rise of voice AI assistants like Alexa, Siri or Google Home are providing opportunities for new entrants as well as incumbent radio networks. Historically, the radio industry has developed differently in all regions of the world. In the USA and Latin America, radio is essentially commercial. In Europe, public radio broadcasters capture in most countries the lion’s share of available resources and audience. Until today, streaming audio and radio have evolved in parallele worlds, but the same trend already observed in the TV industry, coping with the SVOD emergence, could also disrupt the radio industry, as shown through the example of Spotify, which added radio news in music playlists, as well as a large choice of podcasts and shows.

The radio market in USA

The US radio industry has better coped with the advertising revenues turmoil than other industries such as publishing. It is the most important market in the world with $13 billion of net advertising revenues in 2019. Although there are still numerous radios, a few groups are dominating the market: IheartRadio, Enterco, Cumulus Radio. The seasonality of advertising revenues, characterized by political campaigns taking place every two years, helped to ensure strong revenues in 2014, 2016 and 2018. However, a significant decrease can be identified in 2017 and 2019. This declining trend is expected to accelerate in 2020 and the years after. As 2020 was supposed to be a strong year due to presidential elections, COVID-19 context finally led to very scarce political advertising revenue in H1 2020. Furthermore, digital radio advertising revenues, which combine both website and podcast revenues, are slowly becoming more and more important in the total revenues of radio groups in recent years. Digital radio revenues have reached 7.5% of the total radio advertising revenues in the US in 2020.

Population: 330.39M
Population density: 34.31/KM2
Number of households: 128.16M
Average households size: 2.58
Surface area: 9.63 M KM2
  • Share of advertising expenditures : radio versus other media (TV, print, OOH)

  • Total et income of big, small & medium public and commercial radio networks

  • FM & DAB infrastructure service providers : revenues & share of total market

  • Country market forecasts from 2020 to 2025, taking into account the impact of COVID-19

  • Regional benchmarking: by country and by actor, per capita revenues

  • Updated in 2020 for YE 2019 with 6-year historical data

  • Regular price starting from $120


  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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    string(16) "21st Century Fox"
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    string(22) "A&E Networks U.S."
    [1574170]=>
    string(17) "AMC Networks U.S."
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    string(33) "Block Communications Broadcasting"
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    string(20) "Hubbard Broadcasting"
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    string(14) "Ion Television"
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    string(17) "KM communications"
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    string(16) "Kroenke networks"
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    string(20) "Spanish Broadcasting"
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    string(19) "Starz Networks U.S."
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    string(20) "GFR Media Publishing"
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    string(20) "LNP Media Publishing"
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    string(27) "Los Angeles Time Publishing"
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    string(24) "Seattle Times Publishing"
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    string(34) "Smithsonian Institution Publishing"
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    [1594896]=>
    string(29) "Star Tribune Publishing Media"
    [1594906]=>
    string(21) "Sun-Times Media Group"
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    string(17) "Tampa Media Group"
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    string(14) "TEN Publishing"
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    string(24) "The Economist Publishing"
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    string(31) "Trusted Media Brands Publishing"
    [1595024]=>
    string(22) "Voice Media Publishing"
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    string(20) "Vox Media Publishing"
    [1595038]=>
    string(26) "Washington Post Publishing"
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    string(17) "Connoisseur Media"
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    string(21) "Liberman Broadcasting"
    [1594721]=>
    string(13) "Meruelo Media"
    [1576362]=>
    string(22) "Midwest Communications"
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    string(3) "NPR"
    [1594830]=>
    string(15) "Radio Disney US"
    [1577023]=>
    string(9) "Radio one"
    [1577175]=>
    string(10) "Saga Radio"
    [1577182]=>
    string(11) "Salem Radio"
    [1594876]=>
    string(9) "Sirius XM"
    [1577431]=>
    string(20) "Spanish Broadcasting"
    [1577893]=>
    string(10) "Townsquare"
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