Television
India

In the recent years, traditional pay TV service providers have had to cope with a surging competition from digital players, and to adapt to the ever changing behaviours and needs of their consumers. This often translated into a strengthen effort put on the flexibility and mobility enabled by OTT distribution. Indeed, the OTT adoption seems to be increasingly seen as an opportunity rather than a threat to the pay TV industry, but this finding isn’t observed in all countries. If the pay TV services remain the main way of accessing premium content in many countries, in others the changes in viewing patterns have led to the domination of on-demand services, in a context of TV penetration decrease.

The global TV penetration continues to increase globally, reaching 80% in 2020, although strong discrepancies remain between markets. OTT viewing has become a mainstream behaviour in the most advanced countries, and this evolution affected pay TV operators’ strategies and results in terms of subscribers, revenues, business model and average revenue per user. The challenges differ depending on the distribution specificities of each player, distributing their services through satellite (DTH, Direct-to-home), cable, IPTV, or MMDS for instance. This module digs into the actors, regions and countries’ specificities and provides an understanding of the trends that will be shaping the industry in the coming years. The results of pay TV operators are scrutinized to understand the evolution of market positions, earnings and to assess the evolution of actors’ strategies.

It also includes a detailed analysis of Free-to-air (FTA) distribution, which constitutes an substantial part of the reception in a number of countries, and this reflects in the FTA broadcasters’ revenues, split between advertising revenues and public funding in the reports.

Operational data by TV access and operator are completed by extended information on the value added services deployed, such as the definition (analogue, SD, HD and 4K or UHD) and the installed base of DVR and nPVR set-top-boxes (STB).

From free-to-air broadcasters to pay TV operators, the complete traditional TV industry is tracked worldwide with a range of detailed quarterly data by country and operator split by technology access (DTH, DTT, cable, IPTV, MMDS, AppTV). The market coverage is completed by detailed information on TV advanced functionalities and on free-to-air markets’ economy. To better understand the dynamics underlying each market, we provide annual forecasts and demographic indicators to follow the future market trends and new services penetration.

Graphics and visualization tools enable to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

The Television industry in India

The Indian pay TV market has grown steadily over the last years and is expected to grow even bigger in the next years. Formerly driven by cable TV operators such as Siti Cable, GTPL Hathway or Digicable, the market is now dominated by the direct-to-home satellite (DTH) operators Airtel, Dish and TataSky. If OTT pay TV and IPTV have not succeeded in penetrating the market so far, AppTV subscriptions are gaining momentum and are expected to grow at a faster pace in the next years.

Population: 1354.05M
Population density: 411.91/KM2
Number of households: 315M
Average households size: 4.3
Surface area: 3.29 M KM2
  • Quarterly up-to-date detailed data & history
  • By operator and technology
  • Small, medium and big operators covered
  • Annual forecasts by technology
  • Market segment deep dives with interactive dashboards
  • Regular price starting from $190

  • Regular price starting from $190

Actor Profiles

  • Quarterly up-to-date detailed data & history
  • Market segment deep dives with interactive dashboards
  • Local and regional ranking
  • Competition benchmarking
  • By activity

  • Regular price starting from $90
  • Quarterly up-to-date detailed data
  • Up to 5-year history
  • By activity (TV, OTT, broadband, mobile, telephony)
  • Market segment deep dives with interactive dashboards
  • Regional benchmarks
  • Regular price starting from $190

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